Metrc first and foremost starts as an idea, a moment of critical thought applied to a complex problem, a challenge met with focused creativity, and a desire to disrupt outdated processes and old ways of thinking.
While Metrc begins with an idea, ideas only come to fruition when the right people are developing them. I have been blessed with the opportunity to work with some of the smartest, most dedicated, and most creative people in our industry and, we take no small measure of pride in being a resource for our customers and an asset to any organization looking to improve a process or capture critical data.
We are extremely excited to see the continued growth of this industry and will maintain our commitment to supporting that growth whenever we have the opportunity.
Chief Visionary Officer
Jeff is the co-founder of Metrc’s precursor, Franwell, and served as its CEO from 1993 until 2011. He also serves as the Chair of Metrc’s board. Jeff has spent more than 30 years in software development and more than 15 years in the development of RFID technology.
Chief Executive Officer
Chief Strategy Officer
Chief Product Officer
Chief Technology Officer
Headquartered in Lakeland, Florida, Metrc is a vibrant and growing company with an exciting future. We are currently home to more than 150 dedicated employees, each of whom is committed to the safety and security of the regulated cannabis markets we serve. As the nation’s most trusted and experienced track-and-trace provider for cannabis, Metrc is uniquely positioned to help new states regulate their markets and to ensure existing markets continue to thrive. Introduce yourself. We’d love to hear from you.