Metrc first and foremost starts as an idea, a moment of critical thought applied to a complex problem, a challenge met with focused creativity, and a desire to disrupt outdated processes and old ways of thinking.
While Metrc begins with an idea, ideas only come to fruition when the right people are developing them. We have been blessed with the opportunity to work with some of the smartest, most dedicated, and most creative people in our industry and, we take no small measure of pride in being a resource for our customers and an asset to any organization looking to improve a process or capture critical data.
We are extremely excited to see the continued growth of this industry and will maintain our commitment to supporting that growth whenever we have the opportunity.
Thank you for taking the time to get to know us a bit better and welcome to metrc.com
Chief Executive Officer
Michael was appointed Metrc’s CEO in 2022. He previously served as the company’s President and CFO, where he was responsible for driving the company's strategic and financial decisions. Prior to joining Metrc, Michael served as CFO at InformedDNA in St. Petersburg, Florida, and CM Group Global, in Nashville, Tennessee.
Chief Visionary Officer
Jeff is the co-founder of Metrc (previously known as Franwell) and served as its CEO from 1993 until 2022. He also serves as the Chair of Metrc’s board. Jeff has spent more than 30 years in software development and more than 15 years in the development of RFID technology.
Chief Financial Officer
Justin brings over 15 years of experience to Metrc's finance team as CFO. Prior to joining Metrc in 2020, Justin led finance and accounting departments at Greenway Health and Hubbard Construction Company.
Chief Strategy Officer
Lewis, CSO at Metrc, joined the company in March 2019 where he originally served as COO. Previously, Lewis helped build the first state agency in the U.S. to develop and implement medical and adult-use cannabis policy, serving as the director of the Colorado Marijuana Enforcement Division.
Chief Technology Officer
Sam brings over 25 years of experience to Metrc’s technology and product teams as CTO. Prior to joining Metrc in 2022, Sam was CTO at several industry leading technology companies including Boats Group, Open English and Overstock.
Andrea joined Metrc as General Counsel in 2021 and brings more than 20 years of experience practicing law, previously representing various companies and industries in employment and compliance law. Before joining Metrc, Andrea served as Vice President of Global Compliance and Legal Counsel at Sitel Group.
SVP of Marketing
Lauren is Metrc’s Senior Vice President of Marketing, where she leverages her 15 years of experience in the marketing industry to promote and raise awareness of the company. Lauren joined the team in 2021 and most recently served as Vice President of Marketing for Greenway Health.
SVP of Growth
Matt has served as Senior Vice President of Growth at Metrc since 2022 and helps lead the External Affairs and Business Development team with his abundant business knowledge. His expertise comes from his 15 years of experience in sales, most recently as Senior Vice President of Sales at HealthPay24.
SVP of People and Culture
Shay serves as Metrc's Senior Vice President of People and Culture, where she provides executive-level leadership and guidance to the organization's human resources operations. Prior to this role, Shay held leadership roles at ThreeBridge solutions and BlueLine Associates.