Our
Leadership
Metrc first and foremost starts as an idea, a moment of critical thought applied to a complex problem, a challenge met with focused creativity, and a desire to disrupt outdated processes and old ways of thinking.
While Metrc begins with an idea, ideas only come to fruition when the right people are developing them. We have been blessed with the opportunity to work with some of the smartest, most dedicated, and most creative people in our industry and, and we take no small measure of pride in being a resource for our customers and an asset to any organization looking to improve a process or capture critical data.
We are extremely excited to see the continued growth of this industry and will maintain our commitment to supporting that growth whenever we have the opportunity.
Michael was appointed Metrc’s CEO in 2022. He previously served as the company’s President and CFO, where he was responsible for driving the company’s strategic and financial decisions. Prior to joining Metrc, Michael served as CFO at InformedDNA in St. Petersburg, Florida, and CM Group Global, in Nashville, Tennessee.
Jeff is the co-founder of Metrc (previously known as Franwell) and served as its CEO from 1993 until 2022. He also serves as the Chair of Metrc’s board. Jeff has spent more than 30 years in software development and more than 15 years in the development of RFID technology.
Justin brings over 15 years of experience to Metrc’s finance team as CFO. Prior to joining Metrc in 2020, Justin led finance and accounting departments at Greenway Health and Hubbard Construction Company.
BJ brings more than 25 years of experience leading high-impact product and engineering teams across startups and global enterprises, including Microsoft. At Metrc, BJ is focused on driving the next phase of our platform evolution while fostering a culture of collaboration, agility, and continuous improvement.
David is Metrc’s Vice President of External Affairs & Business Development, initially joining as the Director of External Affairs & Business Development in 2019 fostering external relationships. Prior to joining Metrc, David held the position of Director of External Affairs & Strategic Partnerships at Comcast.
Lauren is the Chief Marketing Officer at Metrc, where she leverages her 15 years of experience in the marketing industry to drive both brand equity and brand affinity for the company. Lauren joined the team in 2021 and most recently served as Vice President of Marketing for Greenway Health.
Matt has served as Senior Vice President of Growth at Metrc since 2022 and helps lead the External Affairs and Business Development team with his abundant business knowledge. His expertise comes from his 15 years of experience in sales, most recently as Senior Vice President of Sales at HealthPay24.
Wendi, Head of Customer Experience at Metrc, brings more than 18 years of experience in integrating customer feedback into business strategies. Wendi joined the Metrc team in March 2023 and recently served as the Director of Voice of Customer Programs at Confluent.
Join our team
At Metrc, we are committed to designing innovative solutions that help the states we serve protect the health of their citizens and safeguard the integrity of their markets.
