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Archives: Metrc Leadership

BJ brings more than 25 years of experience leading high-impact product and engineering teams across startups and global enterprises, including Microsoft. At Metrc, BJ is focused on driving the next phase of our platform evolution while fostering a culture of collaboration, agility, and continuous improvement.

Matt has served as Senior Vice President of Growth at Metrc since 2022 and helps lead the External Affairs and Business Development team with his abundant business knowledge. His expertise comes from his 15 years of experience in sales, most recently as Senior Vice President of Sales at HealthPay24.

Lauren is Metrc’s Senior Vice President of Marketing, where she leverages her 15 years of experience in the marketing industry to promote and raise awareness of the company. Lauren joined the team in 2021 and most recently served as Vice President of Marketing for Greenway Health.

Andrea joined Metrc as General Counsel in 2021 and brings more than 20 years of experience practicing law, previously representing various companies and industries in employment and compliance law. Before joining Metrc, Andrea served as Vice President of Global Compliance and Legal Counsel at Sitel Group.

Lewis, CSO at Metrc, joined the company in March 2019 where he originally served as COO. Previously, Lewis helped build the first state agency in the U.S. to develop and implement medical and adult-use cannabis policy, serving as the director of the Colorado Marijuana Enforcement Division.

Justin brings over 15 years of experience to Metrc’s finance team as CFO. Prior to joining Metrc in 2020, Justin led finance and accounting departments at Greenway Health and Hubbard Construction Company.

Jeff is the co-founder of Metrc (previously known as Franwell) and served as its CEO from 1993 until 2022. He also serves as the Chair of Metrc’s board. Jeff has spent more than 30 years in software development and more than 15 years in the development of RFID technology.

Michael was appointed Metrc’s CEO in 2022. He previously served as the company’s President and CFO, where he was responsible for driving the company’s strategic and financial decisions. Prior to joining Metrc, Michael served as CFO at InformedDNA in St. Petersburg, Florida, and CM Group Global, in Nashville, Tennessee.

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