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Metrc Launches Direct-to-Consumer Product Recall Feature via Metrc Retail ID™ in California

In Collaboration with the DCC, New Enhancements Strengthen Transparency and Consumer Safety in the Legal Cannabis Market

LAKELAND, FL — August 19, 2025 — Metrc, the most trusted and experienced provider of cannabis regulatory technology systems in the U.S., announced a groundbreaking enhancement to its Metrc Retail ID™ solution, enabling direct-to-consumer product recall notifications in the state of California. Launched in partnership with the California Department of Cannabis Control (DCC), this functionality marks a major step forward in public safety and supply chain transparency in the regulated cannabis market.

“By pairing recall notifications with Retail ID, California is making it easier than ever for consumers to get instant, verified information about the safety, testing and legitimacy of their products. This is more than a public health safeguard; it’s about setting a new standard for transparency that others can follow. Businesses embracing this technology are advancing consumer safety, building trust, and demonstrating the forward-thinking values that have long defined California’s leadership in this space,” stated Department of Cannabis Control Director Nicole Elliott.

Retail ID™, which launched in the California market in November 2024, is a QR code-based solution designed to improve supply chain visibility, bolster compliance, simplify inventory processes, and increase consumer engagement. Since its launch, adoption has steadily grown among brands and retailers, such as Embarc, statewide. Approximately 20% of California’s weekly product volume is now identified with a Retail ID QR code.

With this latest enhancement, consumers can now instantly determine whether a cannabis product has been recalled by scanning the Metrc Retail ID™ QR code on the package with a smartphone. In addition to confirming that a product is produced in the regulated market and lab tested (capabilities already available) users now gain real-time access to recall notifications, delivering a new benchmark for public safety and transparency in the legal cannabis industry.

“Our new functionality brings cannabis safety to the next level,” said Michael Johnson, CEO of Metrc. “By providing consumers with immediate access to recall notifications, lab results, and product information, we’re giving them the tools they need to make informed decisions – while helping licensees maintain trust and compliance.”

In addition to the recall functionality, Metrc has released further updates enabling a broader set of licensees to adopt and benefit from Metrc Retail ID™. Under California’s testing-in-final-form requirement, brands can now apply Metrc Retail ID™ labels to products and link them to lab results once testing is complete. This allows for seamless adoption across all stages of the supply chain and empowers both brands and retailers to deliver transparent, verified product information directly to consumers.

“Consumers deserve to know exactly what they’re buying,” said Sean Kelly from Embarc. That’s why we now require every brand we stock to use Retail ID QR codes. It makes our job easier, reduces costs, and most importantly, gives shoppers the transparency they expect and deserve.”

With these updates, Metrc continues to advance its efforts of supporting a safe, legal, and well-regulated cannabis market through innovation and collaboration. For more information about Metrc Retail ID™, visit www.metrc.com/retailid.

About Metrc
Metrc is the most trusted and experienced provider of cannabis regulatory technology systems in the United States. Our solution combines advanced software, radio-frequency identification (RFID), a dedicated customer support team, and a secure database to track cannabis from growth, harvest, and processing to testing, transport, and sale. Metrc is currently engaged in 29 regulatory contracts and serves more than 500,000 users, including growers, testing facilities, dispensaries, state regulators, and law enforcement officials. We are proud to play a leading role in ensuring the safety and security of the nation’s legal cannabis market.

Metrc media contact:
Mattio Communications
[email protected]

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