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Metrc Announces New CTO, CPO, and Renewed Contracts in Three States

LAKELAND, FL – Today, Metrc, the most trusted and experienced provider of cannabis regulatory systems in the United States, announced the appointment of Zahid Ali as Chief Technology Officer (CTO). Metrc’s previous CTO, Jesse Naranjo, will become the company’s first Chief Product Officer (CPO) and establish a new Product Management division, overseeing the design, market analysis, and implementation of new products.

“We’ve experienced tremendous internal and external growth as a company in the past few years, and I’m thrilled to announce we’ve rounded out our C-suite,” said Jeff Wells, CEO, Metrc. “An established leader in the information technology industry, Zahid has been instrumental in implementing Metrc and supporting government and industry in California, the largest regulated cannabis market in the country. We have incredible talent at Metrc and are now even better positioned to support our customers and expand our brand.”

During California’s implementation of Metrc, Zahid served as the primary liaison for the state, coordinating training, support, and software change requests. Prior to joining Metrc, Zahid worked at CGI, one of the largest IT and business consulting firms in the world. He also holds a JD from the University of California at Davis School of Law and worked at the Kern County District Attorney’s office. Before that, he began his career as a programmer and analyst at NASA’s Jet Propulsion Laboratory.

Additionally, Alaska, Michigan, and Nevada extended their current track-and-trace contracts with Metrc. Another client, Montana, also expanded its medical contract with Metrc to provide track-and-trace for the recently legalized adult-use market. The trend continues Metrc’s 100% contract renewal rate, a unique distinction it holds among U.S. track-and-trace companies.

As more states legalize cannabis for medical and adult-use, Metrc continues to offer the best track-and-trace technology that supports a diversity of policies, agencies, and licensees across the country. For more information about Metrc and its work supporting U.S. cannabis regulation, visit

About Metrc

Metrc is the most trusted and experienced provider of cannabis regulatory systems in the United States. Our solution combines advanced software, radio-frequency identification (RFID), a dedicated customer-support team, and a secure database to track cannabis from growth, harvest, and processing to testing, transport, and sale. Metrc serves more than 250,000 users, including growers, testing facilities, dispensaries, state regulators, and law enforcement officials across 15 states and the District of Columbia. We are proud to play a leading role in ensuring the safety and security of the nation’s legal cannabis market.

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